A Guide to Shopping in Wellington, New Zealand.
Any shopping trip in Wellington, New Zealand must include a visit to Lambton Quay which is also known as the Golden Mile. The street contains a mix of tall skyscrapers, cafes, bars, arcades, malls, and retail stores of all sizes. Here, you'll find the Old Bank Arcade Shopping Mall, where the original bank vault and vault doors can still be seen in the basement. When the 1880s Old Bank & Chambers c Read More...
Coca-Cola: The Power of a Brand
There are few images as recognizable throughout the world as the Coca-Cola brand. Travel to the furthest reaches of the globe and you will probably encounter it on a clock or a sign, if not on the drink itself. Marketers today look to the Coca-Cola brand as a model of marketing power. Its image has transcended national borders and cultural barriers to reach almost everyone on earth. How did th Read More...